Holland & Holland Shooting Grounds, London

Project Overview

Set within the historic Holland & Holland Shooting Grounds in Northwood, this bespoke wine wall was commissioned as part of a broader enhancement of the venue’s dining and hospitality offering. Renowned for its world-class shooting facilities, elegant lodge, and refined British heritage, the Shooting Grounds required a wine display that would sit comfortably within its traditional surroundings while reflecting the same level of craftsmanship and understated luxury for which the brand is known.

Sorrells was appointed to design and manufacture a fully bespoke oak wine wall, tailored to the space and crafted to enhance the experience of guests dining and entertaining on-site. Positioned within one of the lodge’s key social spaces, the wine wall is more than a storage solution, it is an architectural feature that reinforces the tone of the room and the traditions of the estate.

Designed to quietly command attention, the installation provides a seamless blend of practical storage, refined materiality, and heritage sensitivity, a natural fit for a location where detail, discipline, and British craftsmanship take centre stage.

  • 1,438 standard bottles
  • 48 bottles within original cases
  • 12 Jeroboam bottles
  • 2 Methuselah bottles
  • White American Oak with a Dark Oak stain
  • Glass
  • Acrylic
  • Soft close draws for the original cases of Château Rauzan-Ségla, a Château associated with the shooting grounds
  • Specially designed bottle displays for a variety of large formats.
  • Additional storage created within the glass walls of the cellar, using acrylic rods.
  • Reeded glass backing to the wine wall
  • Bevelled joinery details

Wine Cellar Design Information

This bespoke oak wine wall sits center stage within the private dining room at Holland & Holland Shooting Grounds, acting as both a functional cellar and a refined architectural focal point. The design was carefully developed around the restaurant’s wine list, with particular emphasis on showcasing bottles from Château Rauzan-Ségla, a Bordeaux estate within the wider corporate portfolio, and a natural feature in the Shooting Grounds’ cellar.

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